Why We Need to Boost Exhibitions

In a country like India where development as a whole is still in progress and where there happens to be a limited growth in the industrial sector, exhibitions are one blessing in disguise where the business dealers, industrialists, manufacturers, wholesalers and retailers come together to present itself and its brand to get it acknowledged by the public in general. Mass gathering in an exhibition leads to mass knowledge and eventually there happens to be an enhancement in brand recognition and activation. Exhibitions in India until quite recently have experienced a phenomenal growth with the advent of trade shows and expos. Exhibitions have a direct impact on the local and national economies by generating revenues through direct spend on advertisements, hotels, tourism, transport etc. Germany has a business generation of 60% per year through exhibitions. Compared to global facts and figures India is still in its period of infancy. There is a definite need to foster businesses through exhibitions and trade expos as there happens to be an International competition in terms of it. In order to be stood alike the exhibition industry in India has to be respected as an authentic industry having its own essence in the development of its country at large.

Major cities and towns in India organize exhibitions and trade expos on a yearly basis and have witnessed a substantial growth over the years too. Success takes time and so does an industry to reach its objectives. People in India are still ignorant of many important trade shows occurring around them because of its lack of advertisement and marketing or PR activities regarding exhibitions. Such actions have to be taken so as maximum companies or organizations take part in exhibitions Fabrication to promote growth of their industry and further boosting its business. Exhibitions on an international level has already succeeded in its field and therefore they pose as an instance for us to acquire a position in the international level making our important industries and organizations known to the world. International tie ups are an essential part of growth and advancement and its only possible via varieties of trade shows through which dealers meet and get to plan for tie ups eventually benefitting both.