Benefits of Exhibition

Exhibition, generally, is displaying of products of a particular category, in an organised way.

It is of various types and is a powerful tool for marketing. Businesses and individuals participate in exhibitions to achieve certain objectives. Participants and attendants enjoy various benefits through exhibitions.

Exhibitions welcome huge crowds that are highly varied. On the other hand, the firms that get involved in exhibitions enjoy various opportunities of growing their business.

·         BENEFITS TO THE EXHIBITORS:

·         Introducing New Products or Services- Exhibitions provide a benefit to the exhibitors of presenting the products and services to large audiences. A great amount of people visit these exhibitions each day, and so many exhibitors take up the opportunity to introduce and market new products and services.

·         Gain New Customers- Exhibitions Company in Delhi welcomes a diversity of audiences.These people, who attend the exhibitions, are unaware of the products and services that are displayed by the exhibitors. So, the exhibitors get access to an opportunity of acquiring new customers for their products and services. It's totally a task for the exhibitors to present themselves well, so that they can attain a good count of new customers.

·         Strengthening Relations with Customers- In the world that is getting completely digital, exhibitions offer a platform to the firms for showcasing their products face-to-face to large crowds, who have no knowledge of the brands and their products. The exhibitors can make a lot of this benefit and strengthen their relations with the visitors. The staff should be trained properly to attend the customers well and make an impact of the brand they are representing.

·         Immediate Feedback- The exhibitors also have a great advantage of receiving immediate opinions on their products/services. This is one of the rare opportunities where the firm can know their products from the eyes of customers and improvise them accordingly.

·         Convincing Customers- As their is an advantage of dealing face-to-face with the customers, the presenters gain a huge opportunity of marketing their services their own way. The exhibitors can fully take advantage and influence the decisions of the customers, through their marketing skills. The staff, again, should be well trained to convince the customers’ decision effectively and handle every situation competently.

·         Understanding the Industry- The exhibitors also get a chance to know the industry more closely. As the Exhibitions Organizers welcome all the brands of the industry, the exhibitors gain an advantage of understanding the existing competition well. The exhibitions allow every presenter firm to know the other firms and their products properly.

·         Media Attention- Exhibitions hosts the media at a huge level. The media covers every presenter and their products on each day of the exhibition. Therefore, exhibiting for every business is a great way of advertising their products and creating awareness of the brand considerably.

    BENEFITS TO THE VISITORS:

·         First Buyers- People who visit the exhibitions are the first ones to know about the new products that each brand displays. This is a benefit for every visitor to thoroughly know about every product the exhibitors are presenting. This helps the visitors to attain knowledge of the latest trends that are coming up in the industry.

·         Awareness- The visitors/buyers are benefited of getting fully aware about the brands, their products/services and the quality and prices that are being offered by them. The information that is presented by exhibitors, about their products, is fully authentic. This benefits the visitors and makes them aware about the market conditions and the variety being represented.

·         Opportunity to Compare- As the exhibitions host many firms, there is a large variety of products under one roof, that are presented by them. The visitors get a great chance to compare the products and choose the best suitable items for themselves. This is also a rare opportunity that only exhibitions offer.

·         Quality Products- Since large audiences turn up in exhibitions, the exhibitors showcase the high quality products, so that they can earn sufficient reputation and fame in the market. Therefore, the visitors are very fortunate because they come across the best products of every firm.

·         Inspiration and ideas- The small business holders can attend the exhibitions and get inspired by the key business persons and their business. They can attain ideas that may help them to expand their business. They also get a chance to meet the business persons directly in the exhibitions without any appointments. It is a great way for them to expand and grow as a business.

Exhibition is a good place for effective business communication. Participating in or, attending the exhibitions is both beneficial. It is a great process of growing for every person, no matter how they are present in an exhibition. Each person attains a different type of benefit from it. While some gain profits, the others grab knowledge. The benefits can easily be achieved if the working is efficient.

But, in the existence of do many benefits, there are certain disadvantages of exhibiting as well.

These disadvantages are discusses below:

·         Stressful and hectic- There is a lot of working involved in exhibiting. The exhibitors need to plan a lot of things before and while exhibiting. There is a lot of work and many things which need to be taken care of. From the venue to the layout and Exhibition Stall Fabricator of the place or stalls, everything needs efficiency and care. Therefore, exhibiting is very hectic and stressful. It needs a lot of planning and hard work. This is one of the reasons that businesses resist participating in exhibitions.

·         No Guarantee of Results- Exhibiting is an expensive process. It involves huge costs and a lot of planning and organisation. Also, the results of exhibiting may not always be in favor of the exhibitor. Though, the results mainly depend on the preparation and the execution.  It also, partially, depends on the event itself. The success of the event is important for the success of the exhibitor.

Exhibiting does involves risk, but the benefits are much more than that. There is a lot to gain than to lose. Plus, the risk can be eliminated if, exhibiting with proper preparation. The exhibitor, just, should be clear with the aim that he wants to achieve and should work accordingly.