Scope of Exhibition in India

Before we jump into the topic that what is the future of exhibition industry in Indian market, we need to understand that what is the exact meaning of Exhibition. According to UK exhibition association, an exhibition in the most general sense is an organized presentation & display of a selection of items. Though the exact definition of exhibition is differ from one person to another. 

Sometimes the word exhibit is synonymous with exhibition, but exhibit in generally refers to a single item being exhibited within an exhibition. Today Exhibitions are an enormously indispensable part of the marketing activities of most types of business, ranging from the largest multinationals to small or medium size enterprises. All evidence of the research confirms that opportunities to get face to face with customers and potential future clients remain an incredibly valuable tool for developing new business. Trade pundits are also refers that it is a confluence of traders and consumers. Even in this day and age of exciting multi channel and internet based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between real people and moreover based on trust. The amalgamation of exhibition and virtual marketing are essential components to any ExhibitionCompany’s communication strategy and ideally go hand in hand. Now today in this era of globalization networking & promotions are two significant pillars of any business models. Last five years we have witnessed that there is a surge of significant number of trade shows and Exhibitions Stall Design.These shows provide not only much needed visibility to brands but also provide a high amount of credibility in the industry. A trade exhibition can be an incredible platform to create new influences, showcase new products, or reaching out a new clientele. Exhibition and trade shows are of an even greater importance for budding businesses as these become the best opportunities for them to market and promote themselves. Now from any exhibition or shows consumer will get lot of benefits such as, if it is a trade show then you will surely get a chance to interact with your industry peers, investors, as well as prospective clients. An impressed visitor to your stall can often be converted into a lucrative lead which only works towards increasing your profits. It is important to establish key goals before going to such exhibitions for sales as well as networking purposes. Also a trade show or an exhibition is an education in what are happenings in your surrounding field. An education imparted by your peers is something you shouldn’t miss if you are just starting out in the industry.

Like any other countries in this new age or era of marketing ,Indian exhibition industry not only survive but thrives in growth and proves to be more effective medium to connect with customers. At the same time we see stakeholders intend to take Exhibition Industry in Delhi to next level of growth. Today “Global Exhibition day” celebrated worldwide on every 7^th June of a year, will also be celebrated this year in India for the first time with an initiative of all stakeholders of Indian exhibition industry. In an endeavor to support UFI’s initiative to promote the exhibition industry worldwide, June 7, 2017 will be celebrated as global exhibition day. Today in this new and emerging market of India, exhibitions are major stimulus for industrial and commercial development. Whether boosting regional and national industries, stimulating foreign investments to our country, it plays a crucial role. As per as Nielson India’s report last year this exhibition industry also created huge employment opportunities. As per as NIELSONS report A Rs 1200 crore Indian Exhibition industry has made a fresh appeal to the centre for granting it an industry status and launching a single window system. This is a serious bid to spur the growth of the exhibition industry, which is currently growing 10% annually and also encouraging more international companies to showcase their products and equipments. This would in turn, result in more revenue generation and job creation. According to the report, there are 950 exhibition organizers in Delhi who organized 3569 exhibitions on 77 subjects in 88 cities amid September 2016 and August 2017. About 4, 43000 sqm of congenital indoor exhibition space is currently accessible in India and over 83000 crore of investment is planned to advance an added six lakh above square beyond 13 cities totaling to eleven lakh above square meters of indoor exhibition n space getting accessible by 2022. But we all know that every coin has two sides, similarly this industry also face some major setbacks, challenges and issues in our country. While this industry continues to fight issues and challenges like new exhibition infrastructure, public private partnership projects, venues rates and tax compulsions, complex processes and procedure, temporary imports into India, need of a mature exhibition industry association, industry status, professional management, training, and development at root level, health and safety initiatives, greener and sustainable initiatives. Apart from that non uniform policies of the state government and unfair competition from state owned venue owners are some of the major setbacks of this industry. Among the 5 ps of successful exhibitions Purpose, planning, passion, patience, and persistence- it is passion that helps Indian exhibition stall fabricator and service providers to open shows successfully. Despite the challenges, the Indian exhibition industry is one of the most exciting in the Asian region. According to UFI research, the Indian exhibition industry is the fifth largest market in Asian and clearly one with the potential for substantially more growth. The question is not whether we will realize our potential or not, the question is how soon India can do that.

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