The term exhibit comes from the Latin word “exhibere” which means “to
hold”. In the general sense the word exhibition suggests orderly displaying of
materials or product, where there is an array of portrayal of either new &
innovative product or old antique articles. An exhibition stall varies
according to the product to be exhibited. In order to participate in an
exhibition one has to be clear about his/her aim of exhibiting. Some aim to
present a new product while others promote growth of existing product, some aim
for brand activation while others just sell products. An exhibitor requires to
be budget conscious too, depending on a good calculation of budget there
creates a solid financial basis for a company`s participation in trade fairs.
In order to attract customers then one has to give attention to the stands or
the stalls to be precise. Stalls are the costume that a company wears in order
to exert a magnetic pull for the customers.
Four kind of Stalls are mostly recognized namely
the famous
One Side Open Stall
One side open stall also name is kiosk is usually small in size and has a
little scope for the customers to explore more. Kiosk is mostly set up for
promotion of a particular product or just for recognition.
Two Sided Stall
The two sided stall are bigger offering a wider space for products to be
displayed, the design lets customers to get in from two ways and therefore it’s
quite an attraction.
Three Side Open Stall
The three side open stall also known as the raw space provides maximum
possibilities for an exhibitor to play with the space and design. A three side
open stall is designed in such a way so as to attract maximum customers which
eventually leads to a promotional success. Lastly there comes the four side
open stall extending the widest space for exploration up to the fullest
Four Side Open Stall
Four side open stall comes to the exposure from any side which further
pulls the attention of maximum visitors, hence, maximum footfalls. A four side
open stall is usually the largest Stall Designing
and display of products in all the four sides. It turns up to be a success when
not much effort is put to take the customers in; it’s just the stall which does
the entire job. Experienced stall fabricators and designers do the job of
installing them according to the visions of their client in order to make it a
triumph among the other competitors. Exhibitions Management Companies therefore
stand as a very important promotional activity in order to enhance sales and
marketing.
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